The easiest answer to the question “What is an emblem?” is “another kind of logo.” One of the things that makes the emblem logo so unique is that it’s not necessarily reserved for the corporate world. For instance, you might have seen a painting company using the icon of a paintbrush, or a salon identified by a pair of scissors. There are other companies that use logos which accurately describe what they do. Some companies find that the best way to raise brand awareness is through a font-based logo or “wordmark.” These logos make it easier to spread the name of a company far and wide, and showcase personality through typography. The same approach won’t work in every industry or niche. After all, a logo is how you generate the crucial first impressions that people have of your business. What many people don’t realise, is that just as there are various kinds of brands, there is also a multitude of logo styles used to define them. Think of Nike and its iconic swoosh, or McDonald’s and its golden arches. You already know that your logo is a visual representation of everything you stand for. What is an emblem and what does it mean to logo design? In today’s article, we’re going to dive into the history and definition of the emblem logo and determine whether it’s right for your brand. After all, even as new ideas emerge every day, many consumers are still more interested in what’s trustworthy and well-established than what’s “new.”Īs symbols of tradition, strength, and security, the emblem style logo can spark unique relationships with your target audience. In a world that’s continually evolving, there’s something to be said for this sense of heritage. An emblem logo is one of the most original forms of brand mark. The best advice any design expert can give you is this: effective logos are the ones that most authentically represent your brand identity.įor some organisations, showcasing the heart of their company means going back to traditions.
With so many kinds of logo available, from wordmarks to abstract images, it can be difficult to know where to start with your design. Logos are distilled insights into your brand essence. With the right mark, you convey everything your business stands for, your values as a brand, and your heritage too. There’s also another component that goes into an amazing logo: meaning. They’re not just a combination of shapes, text, and graphics.
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